• DocumentCode
    3106561
  • Title

    Apparel Design for Global Market: Kansei Engineering Perspective

  • Author

    Rajasekera, Jay ; Karunasena, Hiranthi

  • Author_Institution
    Grad. Sch. of Int. Manage., Int. Univ. of Japan, Minamiuonuma, Japan
  • fYear
    2013
  • fDate
    5-7 July 2013
  • Firstpage
    197
  • Lastpage
    201
  • Abstract
    Apparel is the single largest export commodity in Sri Lanka. Over the recent years, the country has become the high-end producer for some of the world´s top fashionable brands, where design plays a key role when it comes to marketing. This paper looks at how Kansei Engineering can be introduced for Sri Lankan apparel designers.
  • Keywords
    clothing; globalisation; marketing; product design; Kansei engineering; Sri Lanka; apparel design; export commodity; global market; marketing; Asia; Clothing; Companies; Educational institutions; Image color analysis; Industries; Skin; Fashion Design; Kansei Engineering; Sri Lanka;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Biometrics and Kansei Engineering (ICBAKE), 2013 International Conference on
  • Conference_Location
    Tokyo
  • Type

    conf

  • DOI
    10.1109/ICBAKE.2013.39
  • Filename
    6603501
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3106561