Title :
On the Current Situation and Countermeasures Small and Medium-Sized Enterprise´s Network Marketing
Author :
Wei, Xing ; Lei, Zhu
Author_Institution :
Sch. of Int. Commun., Zhejiang Bus. & Technol. Inst., Ningbo, China
Abstract :
With the development of information technology, network marketing has become an indispensable means small and medium-sized enterprise participating in the economic globalization and market competition. This paper conducts a detailed analysis of the current situation and problems of Ningbo small and medium-sized enterprise using network marketing, the causes of the problems in particular, thus putting forward corresponding countermeasures.
Keywords :
globalisation; market research; small-to-medium enterprises; Ningbo small and medium sized enterprise; economic globalization; information technology; market competition; network marketing; Business; Cities and towns; Economics; Educational institutions; Electronic mail; Globalization; Internet;
Conference_Titel :
Internet Technology and Applications (iTAP), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-7253-6
DOI :
10.1109/ITAP.2011.6006333