Title :
IEE Colloquium on Marketing: From an Engineering Perspective (Ref. No.172)
Abstract :
The following topics were dealt with: marketing; engineering perspective; customer value creation; global marketing; education and training; market planning; service business marketing; marketing strategy; product development; marketing management; and benchmarking
Keywords :
marketing; benchmarking; customer value creation; education; engineering perspective; global marketing; market planning; marketing; marketing management; marketing strategy; product development; service business marketing; training;
Conference_Titel :
Marketing from an Engineering Perspective (Digest No. 1996/172), IEE Colloquium on
Conference_Location :
London
