Simulation of rivalry spread effect over the competitive pressure network

Most existing dynamic competition studies focus on the rivalry between two firms, neglecting the truth that firms in some multimarket industry are competing over a network. By combining the competitive pressure network model and certain complex network approaches, the paper proposes a method to simulate the spread effect of tactical rivalry actions over a network. The method is helpful in understanding factors that may affect the spread effect of rivalry, and the relationship between a firm´s network properties in the industry and its power in spreading the rivalry.