Title :
Applications of Chi-Square Test and Contingency Table Analysis in Customer Satisfaction and Empirical Analyses
Author_Institution :
Sch. of Econ. & Manage., Yantai Univ., Yantai, China
Abstract :
In this paper, theories of Chi-square test of multinomial distribution and contingency table analysis, and their applications in customer satisfaction are introduced, and empirical analyses are carried out.
Keywords :
binomial distribution; customer satisfaction; chi-square test; contingency table analysis; customer satisfaction; multinomial distribution; Conference management; Contingency management; Customer satisfaction; Innovation management; Random variables; Sampling methods; Statistical analysis; Statistical distributions; Statistics; Testing; Chi-square test of multinomial distribution; contingency table analysis; customer satisfaction indices; customer satisfaction indices model;
Conference_Titel :
Innovation Management, 2009. ICIM '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-0-7695-3911-9
DOI :
10.1109/ICIM.2009.31
