Comparative Study: Location Based Mobile Advertisement Publishing System

Author

Virulkar, Pankaj D. ; Bhute, Avinash N.

Author_Institution

Dept. of Comput. Eng., Sinhgad Coll. of Eng., Pune, India

fYear

2015

fDate

26-27 Feb. 2015

Firstpage

570

Lastpage

574

Abstract

In recent years, mainly advertisements and vouchers are used for providing discounts, text messages and posters were mainly used till date but to advertise on a mobile device is need of the current scenario. Vendors must be allowed to publish and edit an advertisement to users according to the interest of the customer. This technique has low cost for digital advertisement and has a pervasive system for advertising in large commercial malls. In order to publish advertisements on customer mobile phones and find the desired location of the vendors, QR codes are used. Location and deals can be obtained on the customer´s mobile phone by scanning the QR code on the mobile phone. In this paper, survey on various location based system and different techniques for publishing advertisement is done.

Keywords

QR codes; advertising data processing; mobile computing; publishing; QR codes; customer mobile phones; digital advertisement; location based mobile advertisement publishing system; mobile device; pervasive system; vouchers; Advertising; Global Positioning System; Mobile communication; Mobile computing; Mobile handsets; Publishing; Servers; Map handler; Peer to peer; Spatial triggers;

fLanguage

English

Publisher

ieee

Conference_Titel

Computing Communication Control and Automation (ICCUBEA), 2015 International Conference on

Conference_Location

Pune

Type

conf

DOI

10.1109/ICCUBEA.2015.200

Filename

7155912