DocumentCode
3115162
Title
Analysis and design of the detain value model of mobile customers in communication
Author
Li, Chao ; Zhang, Ling
Author_Institution
China United Network Telecommun. Corp. Ltd., China
fYear
2011
fDate
26-28 March 2011
Firstpage
774
Lastpage
777
Abstract
With more and more attention devoted to the management of losing customers in mobile communication, how to estimate the detain-value of customers has become a problem, and whether the detain policy can bring revenue or not is also very important. In this paper, the author puts forward three detainable tactics of customers after explaining the definition of losing customers and analyzing the reasons. Then a detain-value model of the mobile losing customers in communication has been advanced. The model is affirmed by the data, which can provide a scientific support for the rational resources distribution and the maximum output.
Keywords
customer relationship management; mobile communication; telecommunication industry; detain value model; mobile communication; mobile communications industry; mobile customer; rational resources distribution; Analytical models; Mobile communication; Rendering (computer graphics);
fLanguage
English
Publisher
ieee
Conference_Titel
Information Science and Technology (ICIST), 2011 International Conference on
Conference_Location
Nanjing
Print_ISBN
978-1-4244-9440-8
Type
conf
DOI
10.1109/ICIST.2011.5765359
Filename
5765359
Link To Document