• DocumentCode
    3115615
  • Title

    Developing an index for measuring the engagement of internet media

  • Author

    Anshin, Peter ; Shiizuka, Hisao

  • Author_Institution
    Grad. Sch., Kogakuin Univ., Tokyo
  • fYear
    2008
  • fDate
    12-15 Oct. 2008
  • Firstpage
    2182
  • Lastpage
    2190
  • Abstract
    This paper surveys existing methods of measuring advertising effectiveness, proposes a new standard for measuring the engagement of Internet media and tests this method using virally distributed Internet media.
  • Keywords
    Internet; advertising; electronic commerce; Internet media; advertising effectiveness; video advertising; viral marketing; word of mouth; Advertising; Business communication; Educational institutions; Internet; Measurement standards; Mouth; Psychology; TV; Testing; Voting; advertising effectiveness; engagement; internet media; measurement; video advertising; viral marketing; word of mouth;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Systems, Man and Cybernetics, 2008. SMC 2008. IEEE International Conference on
  • Conference_Location
    Singapore
  • ISSN
    1062-922X
  • Print_ISBN
    978-1-4244-2383-5
  • Electronic_ISBN
    1062-922X
  • Type

    conf

  • DOI
    10.1109/ICSMC.2008.4811616
  • Filename
    4811616
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3115615