Exploration of Destination Competitiveness Framework -- City as a Destination

The purpose of this study is to construct a framework for the evaluation of tourism destination´s competitiveness of cities in Taiwan, in order for the further use of practical evaluation in the future. The framework was conducted based on the destination competitiveness theory, and some indices were revised according to the cities´ characteristics. By interviewing 100 experts, this study constructed a framework including five factors with 27 indices for the evalutation and comparison of city tourism competitiveness.