Title :
Unveiling the strategic value of mobile technologies in the New Zealand Real-estate industry
Author :
Scornavacca, Eusebio ; Herrera, Federico
Author_Institution :
Victoria Univ. of Wellington, Wellington
Abstract :
Mobile business solutions are rapidly being deployed in many industries around the world. This paper investigates the perceived strategic value of mobile technologies in the New Zealand real-estate industry. It was found that mobile technologies have a high potential strategic value to the industry. In addition, the use of data is still in an embryonic stage while voice remains the most used application. The paper concludes with recommendations for future practice and research.
Keywords :
mobile computing; real estate data processing; strategic planning; New Zealand real-estate industry; mobile business; strategic value; Business communication; Communication industry; Communications technology; Embryo; Information analysis; Information management; Information technology; Mobile handsets; Professional communication; Technology management;
Conference_Titel :
Management of Mobile Business, 2007. ICMB 2007. International Conference on the
Conference_Location :
Toronto, Ont.
Print_ISBN :
0-7695-2803-1
Electronic_ISBN :
0-7695-2803-1
DOI :
10.1109/ICMB.2007.71
