Adoption of Mobile Commerce Services by Individuals: A Meta-Analysis of the

This study aims at examining existing literature on voluntary adoption of mobile commerce services by individuals to highlight the adequacy/inadequacy of previous studies´ coverage of the three roles mentioned above. A literature review was conducted to identify and examine published studies relevant to the focus of this paper. For a paper to be included in this review it had to meet the following criteria: 1) the paper focuses on B2C and social contexts (as compared to B2B, business, and work environments) 2) it focuses on mobile commerce adoption (as compared to other branches of the literature such as m-commerce infrastructure, business models, etc) 3) it focuses on adoption of mobile services (as compared to adoption of mobile technologies such as cell phones) 4) it focuses on adoption by individual users as the level of analysis (as compared to adoption by organizations and businesses) and 5) it focuses on voluntary adoption and use (as compared to compulsory or forced adoption). Once relevant studies have been identified, they were thoroughly examined to see the extent to which factors related to each user role was covered by the study.