The development and validation for the constructs of perceived consumer effectiveness, environmental concern and ecologically conscious consumer behavior using Confirmatory factor analysis

The objective of this paper is to develop the constructs for perceived consumer effectiveness; environmental concern and ecologically conscious behavior in assessing their validity and reliability. A survey has been developed and administered with a total sample of 319 achieved across the country. Through extensive review of pertinent literature, five dimensions have been identified that form the component factors of the study. A Confirmatory factor analysis was performed using AMOS 18.0 to check on the construct and identify the model fitness.