Title :
Determinants of organic food purchase intention
Author :
Azam, N.H.M. ; Othman, Norazila ; Musa, R. ; AbdulFatah, F. ; Awal, A.
Author_Institution :
Fac. of Plantation & Agrotechnol, Univ. Teknol. MARA, Shah Alam, Malaysia
Abstract :
This study is conducted to identify the main factors that determined the organic food purchase intention among consumers who never consume organic food before. There are five main factors in this study namely attitude, health awareness, subjective norm, personal norm and perceived behavioural control. The results showed that, out of these five factors, only four are found significant which are attitude, personal norm, subjective norm and perceived behavioural control.
Keywords :
food products; food safety; purchasing; health awareness; organic food purchase intention determinants; perceived behavioural control; personal norm; subjective norm; Adaptation models; Agriculture; Attitude control; Availability; Consumer behavior; Decision making; Production; consumer behaviour; organic consumption; organic food; purchase intention; theory of planned behaviour;
Conference_Titel :
Business, Engineering and Industrial Applications (ISBEIA), 2012 IEEE Symposium on
Conference_Location :
Bandung
Print_ISBN :
978-1-4577-1632-4
DOI :
10.1109/ISBEIA.2012.6422990
