Integrated Pricing Modeling for Digital Services Providers in Web 2.0 Envrionment

Apart from Web services enablement technology and infrastructure, services pricing strategies determine its ultimate outcome for any services delivery in the community-based collaboration environment such as Web 2.0 enabled service market. In this paper, we model pricing strategies by taking services´ demands into consideration. We show that the presented different pricing models are complement to each other. They fit the needs of different consumer types such as savvy consumers or causal consumers. One implication of the analysis is to design flexible pricing schemes within Web 2.0 services market as much as possible.