Fuzzy multiple attribute decision making theory with the balanced scorecard application in mobile industry

This study is the use of fuzzy multi-attribute decision making as a business management application in the balanced scorecard performance assessment. The study expected to help enterprises to establish effective expression of those feelings with subjective indicators of weight value. In order to increase the accuracy of weight and practice, so that more perfect performance of the Balanced Scorecard in the business. The use of the Balanced Scorecard to evaluate the importance of screening criteria in Taiwan mobile industry operators and fuzzy multi attribute decision making through the match with the comparison with the fuzzy multiple criteria decision making, to establish Taiwan´s mobile industry business model assessment. Fuzzy multi-attribute decision making can be vague, uncertain or unstructured problems trying to provide a solution to this. Finally, this study found results, the implementation of the model created to operate as a decision-making in Taiwan mobile industry reference, and can understand the fuzzy multiple attribute decision making not only in dealing with the definition of ambiguous or unclear information, as an effective Methods, but in the real world where a lot of created process can easily be used, it will also help assess the performance of the Balanced Scorecard.