DocumentCode
3127481
Title
Promoting game theory techniques for targeted advertisements for Social TV business models
Author
Bonastre, Oscar M. ; Soriano, Joaquin Sanchez ; Neville, Stephen A. ; Lopez, Franciso
Author_Institution
Operational Res. Center, Miguel Hernandez Univ., Spain
fYear
2011
fDate
9-12 Jan. 2011
Firstpage
687
Lastpage
688
Abstract
In this work the authors assess the main stakeholders involved in using Internet Protocol Television (IPTV) from the perspective of how users can interact in a business model that will be mutually beneficial to all. Then, Social TV is well placed to leverage the benefits to both business players and end users in an advertising business model that will be summarized by authors using game theory techniques.
Keywords
IPTV; advertising; game theory; IPTV; Internet protocol television; advertising business model; game theory techniques; social TV business models; targeted advertisements; Conferences; Game Theory; IPTV; Social TV;
fLanguage
English
Publisher
ieee
Conference_Titel
Consumer Communications and Networking Conference (CCNC), 2011 IEEE
Conference_Location
Las Vegas, NV
Print_ISBN
978-1-4244-8789-9
Type
conf
DOI
10.1109/CCNC.2011.5766572
Filename
5766572
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