Green Consumption Attitudes of the Tourists Lodging in the Resort Hotel

The purpose of this study was to investigate the resort hotel tourists\´ attitude toward green consumption. Questionnaires were used in this survey research and were distributed to subjects derived from non-probability convenience sampling. 240 tourists in resort hotels of Alishan area were surveyed, 182 questionnaires were given back with return rate of 76%. Descriptive statistics, independent t-test and One-way ANOVA are furthered used to analyze collected data. The results showed that no significant difference exists between different genders regarding green consumption attitude. However, the significant difference did exist among different age and martial status groups(P<;.05), After further afterward comparative analysis knowing that 30~39 and 40~49 age level greater attention to "green concept" than 20~29 age group.