Green Consumption Attitudes of the Tourists Lodging in the Resort Hotel

Author

Lin, Chia-Chia ; Shih, Dong-Her

Author_Institution

Dept. of Inf. Manage., Nat. Yunlin Univ. of Sci. & Technol., Yunlin, Taiwan

fYear

2010

fDate

18-20 June 2010

Firstpage

1

Lastpage

4

Abstract

The purpose of this study was to investigate the resort hotel tourists\´ attitude toward green consumption. Questionnaires were used in this survey research and were distributed to subjects derived from non-probability convenience sampling. 240 tourists in resort hotels of Alishan area were surveyed, 182 questionnaires were given back with return rate of 76%. Descriptive statistics, independent t-test and One-way ANOVA are furthered used to analyze collected data. The results showed that no significant difference exists between different genders regarding green consumption attitude. However, the significant difference did exist among different age and martial status groups(P<;.05), After further afterward comparative analysis knowing that 30~39 and 40~49 age level greater attention to "green concept" than 20~29 age group.

Keywords

environmental factors; hotel industry; statistical analysis; travel industry; ANOVA; descriptive statistics; green concept; green consumption attitudes; resort hotel; tourists lodging; Analysis of variance; Consumer behavior; Data analysis; Earth; Government; Information management; Pollution; Sampling methods; Statistical analysis; Statistical distributions;

fLanguage

English

Publisher

ieee

Conference_Titel

Bioinformatics and Biomedical Engineering (iCBBE), 2010 4th International Conference on

Conference_Location

Chengdu

ISSN

2151-7614

Print_ISBN

978-1-4244-4712-1

Electronic_ISBN

2151-7614

Type

conf

DOI

10.1109/ICBBE.2010.5516866

Filename

5516866