Title :
Online Visual Merchandising of Apparel E-retailers
Author :
Ji, Xiaofen ; Pang, Chen
Author_Institution :
Zhejiang Sci-tech Univ, Zhejiang
Abstract :
Based on the empirical literature, this study takes an exploratory approach to investigate the current online visual merchandising practices of apparel e-merchants in the US and China. The Websites were content analyzed according to the manner of presentation, presentation technique, and product components. Some significant differences were found between the US and China´s apparel Websites selected. Moreover, this study seeks to provide preliminary information and suggestions helpful for apparel e-retailers in developing countries to take primary steps forwards in the correct direction.
Keywords :
Web sites; clothing; clothing industry; electronic commerce; marketing data processing; retailing; China; US; apparel Websites; apparel e-merchants; apparel e-retailers; developing countries; online visual merchandising; presentation technique; product components; Asia; Clothing; Displays; Economic forecasting; Educational institutions; Fabrics; Internet; Marketing and sales; Merchandise; Uncertainty; Apparel e-retailers; Internet; Purchase behavior; Visual merchandising;
Conference_Titel :
Engineering Management Conference, 2006 IEEE International
Conference_Location :
Bahia
Print_ISBN :
1-4244-0285-9
Electronic_ISBN :
1-4244-0286-7
DOI :
10.1109/IEMC.2006.4279873
