Online Visual Merchandising of Apparel E-retailers

Author

Ji, Xiaofen ; Pang, Chen

Author_Institution

Zhejiang Sci-tech Univ, Zhejiang

fYear

2006

fDate

17-20 Sept. 2006

Firstpage

307

Lastpage

311

Abstract

Based on the empirical literature, this study takes an exploratory approach to investigate the current online visual merchandising practices of apparel e-merchants in the US and China. The Websites were content analyzed according to the manner of presentation, presentation technique, and product components. Some significant differences were found between the US and China´s apparel Websites selected. Moreover, this study seeks to provide preliminary information and suggestions helpful for apparel e-retailers in developing countries to take primary steps forwards in the correct direction.

Keywords

Web sites; clothing; clothing industry; electronic commerce; marketing data processing; retailing; China; US; apparel Websites; apparel e-merchants; apparel e-retailers; developing countries; online visual merchandising; presentation technique; product components; Asia; Clothing; Displays; Economic forecasting; Educational institutions; Fabrics; Internet; Marketing and sales; Merchandise; Uncertainty; Apparel e-retailers; Internet; Purchase behavior; Visual merchandising;

fLanguage

English

Publisher

ieee

Conference_Titel

Engineering Management Conference, 2006 IEEE International

Conference_Location

Bahia

Print_ISBN

1-4244-0285-9

Electronic_ISBN

1-4244-0286-7

Type

conf

DOI

10.1109/IEMC.2006.4279873

Filename

4279873