Market Test Model of New Product on Women´s Wear

Due to a variety of products and full of competition in women´s wear industry apparel company was poor at forecasting market requirement, difficult to carryout and manage various questions in the process of market test. Therefore, we proposed a kind of market test model of new product on women´s apparel by optimization technique. Performances of our model were evaluated using real data from a women´s wear company. The conclusion was that our model was better than company´s existing method, and then apparel company could get much profit with reducing forecast cost and test cost.