Abstract :
The text is very extensive application in the computer logo design. It is based on letters, character or numbers, combined with some appropriate visual presentation advantages of logo graphic design had such as unique, varied, clear meaning. In modern times, computer design logo designed based on basic shape of text has become an important part of the logo design. It is a symbol of fashion, a fashion trends. These logos have strong sense of form, easily identifiable, whether in the form of text alone, or text with graphic to design logo, are able to accurately convey personality characteristics and cultural ideas of the specific products, companies and organizations. In this paper, starting from the development history of text and numbers, each depicting the use of letters, characters and numbers as the main design elements to create signs, analyzing the characteristics of these signs, and put the future development trends of logo design.
