2G video coding technology and beyond

Summary form only given. In this talk, the state of arts of AVS standard and beyond will be discussed. AVS is one of the three well-known second generation video coding standards in worldwide, created by AVS working group. AVS working group was established on June 2002, and based on the contributions from 100s video expert, the video part of standard has published as Chinese National Standard on Feb. of 2006, known as GB/T 20090.2-2006. The mission of AVS working group is to establish the national standard for compression, decompression, manipulation and display in digital audio and video multimedia equipment and systems. The experience of drafting AVS standard is that the technical standard must be synthetically considered the problems of standard and patent, to get a better balance between the licensor (patent holders), licensee, and end-user, then eventually to realize multi-parties-winning. AVS right now has been used in many applications include IPTV, Internet video, mobile TV, cable TV, and so on. In second part of this talk, AVS future plan will be discussed.