E-business customization strategy on the product attributes perspective

With the popularity and technology improving of the Internet, customers could get a variety of information anytime. But, searching information may more difficult because of the information richness and diversity. Therefore, shopping online is more prone to expectancy-disconfirmation-the problem. In addition, Internet companies usually do not provide effective mechanisms for shopping. It makes customer´s shopping process time-consuming. Therefore, Internet companies can not accurately capture customer needs and product information, and can not provide effective personalized product services. This study proposes customization strategy based on personal online shopping products, customers only need to set preferences and the Internet companies can filter information on the goods as well as analysis. It can help customers quickly find the goods, and help Internet companies manage their sale strategy based on customer preferences.