Title :
A Model for Adoption of Online Shopping: A Perceived Characteristics of Web as a Shopping Channel View
Author :
Jie, Su ; Peiji, Shao ; Jiaming, Fang
Author_Institution :
Univ. of Electron. Sci. & Technol. of China, Chengdu
Abstract :
Although online shopping is becoming a vital part of commerce, it is unclear what factors contribute to its acceptance by consumer. This research builds a model for analyzing antecedent factors affecting consumer´s attitude towards online shopping. Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) are the theoretical foundation in this paper. Key perceived characteristics of the web as a shopping channel are chosen to add into the model. The chosen characteristics of the web are Web site quality, perceived risk, trust and enjoyment. Finally, a modified Technology Acceptance Model combined with Innovation Diffusion Theory which can analyze consumer´s adoption of online shopping from a web shopping channel view has formed.
Keywords :
Web sites; consumer behaviour; retail data processing; IDT; TAM; Web sites; consumer attitude; innovation diffusion theory; online shopping; technology acceptance model; web shopping channel; Business; Consumer behavior; IP networks; Information technology; Internet; Marketing and sales; Predictive models; Statistics; Technological innovation; Technology management; IDT; TAM; online shopping; web shopping channel;
Conference_Titel :
Service Systems and Service Management, 2007 International Conference on
Conference_Location :
Chengdu
Print_ISBN :
1-4244-0885-7
Electronic_ISBN :
1-4244-0885-7
DOI :
10.1109/ICSSSM.2007.4280212
