Title :
A Trust Evaluation to Help On-line Consumer to Choose the Provider in Auction Web Site
Author :
Kuo, Yo-Hsin ; Wu, Fan ; Hsiao, Ruey-Lung
Author_Institution :
Nat. Chung-Cheng Univ., Chia-Yi
Abstract :
Auction on the Websites, such as eBay, is common activity for most people; but the anonymity on the web is vulnerable to malicious participants who exploit possible cheating techniques. The paper, based on the notion of transitive trust; leads to a system where reputation values correspond to the left principal eigenvector of a matrix of normalized local trust value. In addition, the paper also proposes several new and suitable metrics for the auction in the viewpoints of social network.
Keywords :
Web sites; eigenvalues and eigenfunctions; electronic commerce; retail data processing; auction Web site; cheating techniques; eBay; eigenvectors; electronic commerce; normalized local trust value; on-line consumer; social network; Business; Computer science; Electronic commerce; Feedback; IP networks; Information management; Management information systems; Social network services; Web and internet services; Web sites; auction; auction web site; social network; trust evaluation;
Conference_Titel :
Service Systems and Service Management, 2007 International Conference on
Conference_Location :
Chengdu
Print_ISBN :
1-4244-0885-7
Electronic_ISBN :
1-4244-0885-7
DOI :
10.1109/ICSSSM.2007.4280215
