Stakeholders´ Values in Collaborative Commerce Marketplaces

Despite the claims on how stakeholders could benefit from electronic marketplaces (eMarketplaces), the actual user take-up of eMarketplaces have been modest and in many cases even failed to deliver their promises. We believe this is due to the lack of preparations in dealing with values of such ventures during the strategic planning of the organisations concerned. Given that values are critical to all major decisions, there is a need for a systematic approach for identifying, understanding, articulating and structuring all the stakeholders´ values in eMarketplaces to ensure their success. This paper presents a framework for stakeholders´ values identification in eMarketplaces with a particular focus on collaborative commerce marketplaces (CCMs). A case study of a successful regional CCM for small-to-medium enterprises (SMEs) is used to demonstrate and illustrate this framework.