Title :
Pricing strategies of dual-channel base on cost difference
Author :
Zhen-Yu, Zhang ; Xing-zheng, Ai
Author_Institution :
UESTC, Chengdu
Abstract :
Under the influence of e-business direct marketing channel on traditional supply chain, in manufacturer-traditional retailer supply chain system, the supply chain member and system return of the optimal pricing and stocking strategies are analyzed. There are three kinds of situation: Firstly, pricing respectively by retailer; secondly, pricing by manufacturer; finally, system pricing through the principle of optimal channel coordination. The last one is the better than the other two.
Keywords :
electronic commerce; marketing; pricing; supply chain management; cost difference; e-business direct marketing channel; manufacturer-traditional retailer supply chain system; pricing strategies; stocking strategies; supply chain member; traditional supply chain; Books; Companies; Cost function; Elasticity; Internet; Manufacturing; Marketing management; Pricing; Supply chain management; Supply chains; E-business; Manufacturer; Price competition; System pricing; Traditional retailer;
Conference_Titel :
Service Systems and Service Management, 2007 International Conference on
Conference_Location :
Chengdu
Print_ISBN :
1-4244-0885-7
Electronic_ISBN :
1-4244-0885-7
DOI :
10.1109/ICSSSM.2007.4280247
