Title :
A New Method of Selecting Target User
Author :
Huang, Binggui ; He, Shenghui ; Chen, Lei
Author_Institution :
Inf. Center, Guangdong Food & Drug Vocational Coll., Guangzhou, China
Abstract :
To determine the target users of a company, a new data mining model is proposed. The new method can serve as an efficient vehicle for firms not only to predict the products or services that should be provided or improved for their target user groups, but also to identify the right users for a specific product family or service.
Keywords :
data mining; marketing data processing; data mining; specific product family; specific service; target user groups; target user selection; Computer science education; Data mining; Databases; Design engineering; Drugs; Educational institutions; Electronic mail; Predictive models; Prototypes; Ubiquitous computing; data mining; model; service; target user;
Conference_Titel :
Intelligent Ubiquitous Computing and Education, 2009 International Symposium on
Conference_Location :
Chengdu
Print_ISBN :
978-0-7695-3619-4
DOI :
10.1109/IUCE.2009.78
