Strategic Foresight at Deutsche Telekom AG

Author

Rohrbeck, R. ; Thom, N.

Author_Institution

An-Inst. Deutsche Telekom Labs., Tech. Univ. Berlin, Berlin

fYear

2008

fDate

21-24 Sept. 2008

Firstpage

12

Lastpage

17

Abstract

Strategic Foresight (SF) systems enable companies to identify and react to opportunities and threats in their environment and anticipate future changes. This paper reports on a case study on SF practices of Deutsche Telekom AG (DTAG). The foresight system of DTAG includes continuous scanning and issue-driven foresight activities. These SF activities generate value for DTAG in terms of reduction of uncertainty and the exploration of new business fields.

Keywords

innovation management; organisational aspects; strategic planning; technological forecasting; telecommunication industry; Deutsche Telekom AG; continuous scanning activities; innovation management; strategic foresight system; Advertising; Communication industry; Competitive intelligence; Consumer behavior; Innovation management; Marketing and sales; Technological innovation; Technology management; Uncertainty; Videos; Strategic Foresight; competitive intelligence; consumer behavior; innovation management; technology intelligence;

fLanguage

English

Publisher

ieee

Conference_Titel

Management of Innovation and Technology, 2008. ICMIT 2008. 4th IEEE International Conference on

Conference_Location

Bangkok

Print_ISBN

978-1-4244-2329-3

Electronic_ISBN

978-1-4244-2330-9

Type

conf

DOI

10.1109/ICMIT.2008.4654329

Filename

4654329