• DocumentCode
    3143565
  • Title

    Dynamic Monopolies in Colored Tori

  • Author

    Brunetti, Sara ; Lodi, Elena ; Quattrociocchi, Walter

  • Author_Institution
    Univ. of Siena, Siena, Italy
  • fYear
    2011
  • fDate
    16-20 May 2011
  • Firstpage
    626
  • Lastpage
    631
  • Abstract
    The information diffusion has been modeled as the spread of an information within a group through a process of social influence, where the diffusion is driven by the so called influential network. Such a process, which has been intensively studied under the name of viral marketing, has the goal to select an initial good set of individuals that will promote a new idea (or message) by spreading the "rumor" within the entire social network through the word-of-mouth. Several studies used the linear threshold model where the group is represented by a graph, nodes have two possible states (active, non-active), and the threshold triggering the adoption (activation) of a new idea to a node is given by the number of the active neighbors. The problem of detecting in a graph the presence of the minimal number of nodes that will be able to activate the entire network is called target set selection (TSS). In this paper we extend TSS by allowing nodes to have more than two colors. The multicolored version of the TSS can be described as follows: let G be a torus where every node is assigned a color from a finite set of colors. At each local time step, each node can recolor itself, depending on the local configurations, with the color held by the majority of its neighbors. We study the initial distributions of colors leading the system to a monochromatic configuration of color k, focusing on the minimum number of initial k-colored nodes. We conclude the paper by providing the time complexity to achieve the monochromatic configuration.
  • Keywords
    computational complexity; graph colouring; marketing; social sciences; colored torus; graph representation; influential network; information diffusion; k-colored node; linear threshold model; monochromatic configuration; social network; target set selection; time complexity; torus dynamic monopoly; viral marketing; Color; Generators; Monopoly; Protocols; Social network services; Topology; Upper bound;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Parallel and Distributed Processing Workshops and Phd Forum (IPDPSW), 2011 IEEE International Symposium on
  • Conference_Location
    Shanghai
  • ISSN
    1530-2075
  • Print_ISBN
    978-1-61284-425-1
  • Electronic_ISBN
    1530-2075
  • Type

    conf

  • DOI
    10.1109/IPDPS.2011.194
  • Filename
    6008885