The influences of organizational memory and market information processes on product innovation

Product innovation development is one of the most important ways for companies to keep their competitive advantages in this ever-changing environment. This paper explores the impact of two antecedents of product innovation, i.e., organizational memory and market information processes. Based on organizational learning and market orientation theories, it is proposed that organizational memory and market information processes positively affect product innovations. Empirical evidences show that organizational memory plays the most important role in product innovations, and market information acquisition and dissemination both positively influence product innovations. Although market information interpretation has no direct impact on product innovation, information interpretation moderates the relationship of organizational memory and product innovation.