The E-tailer’s performance, pricing ability and the e-market attributes

E-tailers play an important role in peoplepsilas daily life. This paper, through an empirical approach and quantitative data analysis, investigates the relationship between the E-tailerpsilas performance, its pricing ability, and the attributes of e-market. A survey done in East China, Shandong, Jiangsu and Zhejiang. The results leads to a conceptual model of successful e-business, showed that e-tailing in China is becoming maturity, the E-tailerpsilas pricing ability has positively related with the companypsilas performance, and the e-marketpsilas attributespsila, the number of E-tailers, the popularity of the products, the viewing frequency of the website, the degree of the e-market turbulence, influence the E-tailerpsilas pricing ability. The paper closes with the advice to the E-tailers pricing strategy and business operations.