Modeling strategy with Strategic Neuron®

Author

Savetpanuvong, P. ; Tanlamai, U.

Author_Institution

Grad. Sch., Chulalongkorn Univ., Bangkok

fYear

2008

fDate

21-24 Sept. 2008

Firstpage

559

Lastpage

564

Abstract

This paper proposes strategic neuron modeling as a predictive model of firmpsilas financial performance. Based on the artificial neural network (ANN), the output layer is akin to financial performance with input from intangible assets. The hidden layers are value-creating process and customer value proposition described in Kaplanpsilas Strategy Map. strategic neuron transforms strategic objectives in the strategy map into mathematically parameterized measures using the trained samples of enterprise performance data in Thailand.

Keywords

corporate modelling; financial management; neural nets; strategic planning; Kaplan strategy map; Thailand; artificial neural network; customer value proposition; financial performance; intangible assets; strategic neuron modeling; Artificial neural networks; Costs; Humans; Innovation management; Mathematical model; Neurons; Portfolios; Predictive models; Quality management; Risk management; Strategic management; artificial intelligence; balanced scorecard; neural network; strategy maps;

fLanguage

English

Publisher

ieee

Conference_Titel

Management of Innovation and Technology, 2008. ICMIT 2008. 4th IEEE International Conference on

Conference_Location

Bangkok

Print_ISBN

978-1-4244-2329-3

Electronic_ISBN

978-1-4244-2330-9

Type

conf

DOI

10.1109/ICMIT.2008.4654426

Filename

4654426