DocumentCode :
3146108
Title :
Display online store products by automatic merchandise classification based on product similarity
Author :
Wang, C.-C. ; Lee, Y.-C.
Author_Institution :
Grad. Inst. of Inf. Manage., Nat. Taipei Univ., Taipei
fYear :
2008
fDate :
21-24 Sept. 2008
Firstpage :
710
Lastpage :
715
Abstract :
This study presents an automatic merchandise classification approach based on similarity of product attributes. The proposed approach can automatically separate products into appropriate groups, allow consumers to rapidly and conveniently find products with similar attributes, and considerably reduce the workload associated with managing Internet stores. To illustrate the usefulness of the automatic merchandise classification method proposed here, this study includes a prototype website for making a practical comparison between this method and existing classification methods. An experiment involving 205 participants revealed that this method not only increased the efficiency of website management, but also permitted consumers to easily identify the products they required. Participants also indicated greater satisfaction when using the method proposed in this study.
Keywords :
Internet; Web sites; electronic commerce; retailing; Internet stores; Website management; automatic merchandise classification; online store products; product similarity; Customer satisfaction; Databases; Displays; Information management; Internet; Libraries; Marketing and sales; Merchandise; Space technology; Web pages; Merchandise classification; cluster; online retailing;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Management of Innovation and Technology, 2008. ICMIT 2008. 4th IEEE International Conference on
Conference_Location :
Bangkok
Print_ISBN :
978-1-4244-2329-3
Electronic_ISBN :
978-1-4244-2330-9
Type :
conf
DOI :
10.1109/ICMIT.2008.4654452
Filename :
4654452
Link To Document :
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