Innovation factory and innovation atelier business design for ‘routinized innovation’

The importance of dasiaroutinized innovationpsila as a major driver of economic growth, the need for dasiaambidextrous organizationspsila in an uncertain and disruptive business environment, and the importance of contingency for organizations have been widely discussed in management literature. From a business design perspective, practitioners are facing a three-fold challenge to design Innovation structures which meet the requirements of dasiadesigning for routinized Innovationpsila, dasiadesigning for ambidexteritypsila, and dasiadesigning for contingencypsila. The authors aim at addressing this challenge by introducing the complementary concepts of dasiaInnovation Factorypsila and dasiaInnovation Atelierpsila. The argument is discussed conceptually and supported by a case study.