Predicting travel intention to take HSR among college students

Author

Hsiao, Chun-Hua ; Yang, Chyan

Author_Institution

Dept. of Bus. Adm., Vanung Univ., Taoyuan

fYear

2008

fDate

21-24 Sept. 2008

Firstpage

900

Lastpage

905

Abstract

To understand travelerspsila willingness to take High Speed Railroad (HSR) and its antecedents, this study added two constructs- novelty seeking and trust- to the model of theory of planned behavior (TPB). Research data was collected in a survey of 300 college students from a university in northern Taiwan. Results indicated that attitude, perceived behavioral control, and subjective norm were found to have positive effects on behavioral intention of taking HSR. Furthermore, novelty seeking and trust also have positive influences on these antecedents of taking HSR intention. Theoretical and marketing implications were derived.

Keywords

railways; travel industry; high speed railroad; marketing; northern Taiwan; planned behavior theory; travel intention prediction; Attitude control; Bismuth; Cities and towns; Economic indicators; Educational institutions; Humans; Predictive models; Rails; Safety; Tin; HSR; TPB; attitude; behavioral intention; novelty seeking; perceived behavioral control; subjective norm; trust;

fLanguage

English

Publisher

ieee

Conference_Titel

Management of Innovation and Technology, 2008. ICMIT 2008. 4th IEEE International Conference on

Conference_Location

Bangkok

Print_ISBN

978-1-4244-2329-3

Electronic_ISBN

978-1-4244-2330-9

Type

conf

DOI

10.1109/ICMIT.2008.4654486

Filename

4654486