• DocumentCode
    3148728
  • Title

    Marketing in electronic commerce

  • Author

    Kambil, Ajit ; Kamis, Arnold ; Koufaris, Marios ; Labarbera, Priscilla Ann

  • Author_Institution
    Andersen Consulting
  • fYear
    2000
  • fDate
    4-7 Jan. 2000
  • Firstpage
    2070
  • Lastpage
    2070
  • Keywords
    Advertising; Business; Companies; Consumer electronics; Customer relationship management; Electronic commerce; Information systems; Web and internet services; Web page design; World Wide Web;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    System Sciences, 2000. Proceedings of the 33rd Annual Hawaii International Conference on
  • Print_ISBN
    0-7695-0493-0
  • Type

    conf

  • DOI
    10.1109/HICSS.2000.926864
  • Filename
    926864
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3148728