Title :
Marketing in electronic commerce
Author :
Kambil, Ajit ; Kamis, Arnold ; Koufaris, Marios ; Labarbera, Priscilla Ann
Author_Institution :
Andersen Consulting
Keywords :
Advertising; Business; Companies; Consumer electronics; Customer relationship management; Electronic commerce; Information systems; Web and internet services; Web page design; World Wide Web;
Conference_Titel :
System Sciences, 2000. Proceedings of the 33rd Annual Hawaii International Conference on
Print_ISBN :
0-7695-0493-0
DOI :
10.1109/HICSS.2000.926864