Title :
Study on the determinants of life netrepreneurs´ reputation based on content analysis
Author :
Zhao, Xuefeng ; Yang, Xiao ; Shan, Xiaoyu ; Li, Yue
Author_Institution :
Sch. of Manage., Huazhong Univ. of Sci. & Technol., Wuhan, China
Abstract :
Online reputation system plays an important role in building consumer trust to online life merchants and the online rating is one of the most important factors to be successful for them. The new reputation dimension is explored by applying content analysis on the basis of the large number of customer comments collected from the website (www.koubei.com). And then the linear regression and linear regression with quadratic are conducted to find out the effect and marginal effect of reputation dimension on merchants by use of content analysis. This research provides a new perspective to explore online reputation system. From a practical perspective; it also provides decision support to the manager of online reputation system and online life netrepreneurs.
Keywords :
customer satisfaction; electronic commerce; regression analysis; consumer trust; content analysis; life merchant; life netrepreneur reputation; linear regression; online reputation system; Buildings; Correlation; Encoding; Information systems; Linear regression; Reliability; Content analysis; Customer comments; Life Netrepreneurs; Online reputation system; Reputation dimension;
Conference_Titel :
Consumer Electronics, Communications and Networks (CECNet), 2011 International Conference on
Conference_Location :
XianNing
Print_ISBN :
978-1-61284-458-9
DOI :
10.1109/CECNET.2011.5768271
