DocumentCode
3149604
Title
Becoming your own travel agent: a Web of potentials and pitfalls
Author
Anckar, Bill ; Walden, Pirkko
Author_Institution
Inst. for Adv. Manage. Syst. Res., Abo Akademi Univ., Finland
fYear
2000
fDate
4-7 Jan. 2000
Abstract
In order to investigate the opportunities offered as well as the problems facing any consumer trying to make his own travel reservations over the Internet today, an empirical study was conducted among students attending an intermediary level course on electronic commerce. The study was divided into two parts, consisting of: a quotation competition in which the students were to act as travel agents, submitting an offer for a journey according to some given specifications; and a measurement, in which the students who submitted offers were asked to report on their booking experiences, especially the problems they encountered during the task. Within the travel industry, the travel agencies have been characterized as the most endangered organization, as their job is increasingly being seen as replaceable by technology. The results of this study do not support this vision, although it became evident that the students´ attitudes towards online Internet-bookings remained positive despite the expensive offers and the perceived difficulties.
Keywords
Internet; electronic commerce; information resources; travel industry; Internet; World Wide Web; electronic commerce; job; online Internet-bookings; student attitudes; travel agent; travel industry; travel reservations; Aerospace electronics; Business; Consumer electronics; Electronic commerce; Electronics industry; Industrial electronics; Information technology; Internet; Marketing and sales; Surface-mount technology;
fLanguage
English
Publisher
ieee
Conference_Titel
System Sciences, 2000. Proceedings of the 33rd Annual Hawaii International Conference on
Print_ISBN
0-7695-0493-0
Type
conf
DOI
10.1109/HICSS.2000.926913
Filename
926913
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