The ideal depth of value added in disruptive markets using the production of traction motors as an example

The established engineering industry in the automotive sector is faced with the challenge to acquire competences for processes and technologies which are completely unknown to them. In this case, these enterprises should aspire the depth of added value which is perfectly suited for them. This means that there has to be a sophisticated decision-making basis for buying these unknown process and technology competences or to develop them by themselves. To support this decision-making basis a methodology concerning the strategic alignment in disruptive markets is being developed.