Title :
An analysis of native apps for mobile banking
Author :
Fenu, Gianni ; Pau, Pier Luigi
Author_Institution :
Dept. of Comput. Sci., Univ. of Cagliari, Cagliari, Italy
Abstract :
Apps for iPhone and Android smartphones score roughly the same, meaning that banks invest in these two platforms virtually with the same degree of interest. There is a moderate degree of investment toward Windows Phone, whereas support for the BlackBerry platform is low. In this study, the maturity of existing services offered through mobile channels by Italian banks is evaluated, and an outlook for the evolution of mobile banking services is given.
Keywords :
bank data processing; investment; mobile computing; smart phones; Android smartphones; BlackBerry platform; Italian banks; Windows Phone; degree-of-investment; mobile banking services; mobile channels; native apps; Banking; Europe; Investment; Mirrors; Mobile communication; Mobile handsets; Operating systems;
Conference_Titel :
Consumer Communications and Networking Conference (CCNC), 2015 12th Annual IEEE
Conference_Location :
Las Vegas, NV
Print_ISBN :
978-1-4799-6389-8
DOI :
10.1109/CCNC.2015.7157971
