Title :
Research of data mining in electronic commerce
Author :
Yu, Hongkui ; Cao, Lijun ; Li, Yuxiang ; Yang, YanPing
Author_Institution :
Dept. of Comput. Sci. & Technol., Hebei Normal Univ. of Sci. & Technol., Qinhuangdao, China
Abstract :
Electronic commerce and data mining are being payed maximum attention. Apply data mining to electronic commerce become a hot issue among businesses. This paper introduces the concepts and classifications of the Web mining. It takes the mining form Web logs as an ensample to discusses the methods and process of Web mining. At last, it presents its applications in Electronic commerce.
Keywords :
Internet; data mining; electronic commerce; Web logs; Web mining; data mining; electronic commerce; Algorithm design and analysis; Analytical models; Business; Classification algorithms; Data mining; Electronic commerce; Prediction algorithms; Data Mining; Electronic Commerce; Web Log; Web Mining;
Conference_Titel :
Consumer Electronics, Communications and Networks (CECNet), 2011 International Conference on
Conference_Location :
XianNing
Print_ISBN :
978-1-61284-458-9
DOI :
10.1109/CECNET.2011.5768320
