Towards a Trust Management Model for E-travel

E-travel is becoming one of the most interesting ways for traveler. Unlike to traditional ways, participants in e-travel don´t meet face to face, so trust management becomes a crucial problem. After analyzing various trust models and methods, firstly, we give an adaptable three-layer trust management model, including Data Collect layer, Filter layer, and Evaluation layer; then, present a trust evaluation method located in evaluation layer for our travel platform, IPVita. Because of considering timeliness of trust, united discount among service providers and subjective trust, proposed method more fit into e-travel. In the end, a simulation experiment is given to illustrate the performance of above method in handling phenomenon of service hotspot.