Study on the marketing mode of green power

With the increasing attention on environment issues and natural resources, many countries take great consideration on the development of green power. Due to power system reforms, the exploitation of green power would reach the market-oriental stage, green power market stage, from the present government support stage. Since the mechanism of green power market is already established in Netherlands, U.S.A., Germany, Australia, Canada, and Britain, for promoting sweeping development of renewable resources in China, it is significant to learn experience on green power market from other nations and develop one fit for Chinese situation. The concept of green power market and its overseas successful experience are described and analyzed in this paper. Also, the marketing mode and the pricing mechanism of green power in China are discussed.