Systematic study for “kawaii” products (the second report) -commpmrison of “kawaii” colors and shapes -

In the 21^st century, the Kansei values of industrial products are considered very important. In this study, we focused our attention on kawaii as a Kansei value for future industrial products, and analyzed kawaii attributes systematically to construct kawaii products. After performing a simple experiment using magnets, we performed another experiment with kawaii colors and shapes in two-dimensional plane and three-dimensional virtual space.