Title :
Influence of Feedback from SNS Members on Consumer Behavior in Electronic Commerce
Author :
Bracamonte Lesma, V.R. ; Okada, H.
Author_Institution :
Dept. of Inf., Grad. Univ. for Adv. Studies, Sagamihara, Japan
Abstract :
Positive feedback from previous users can affect consumer behavior towards an electronic commerce website. Social Network Sites provide a way to gather feedback from SNS users and show them on websites, but not much research has been done on this type of feedback mechanism. In this study we investigate the influence that SNS-based feedback has on the behavior of consumers, comparing the effect in consumers who are members of a SNS vs. those who are not members. We conducted a survey in Japan, using a mock Thai website that showed three different levels of SNS information. We found that consumers who are SNS members have a more positive attitude towards the website when SNS-based feedback information is shown. We also found that the nationality of the SNS members giving the feedback affects trust and risk perceptions differently.
Keywords :
consumer behaviour; electronic commerce; feedback; risk management; social networking (online); trusted computing; Japan; SNS member nationality; SNS-based feedback; SNS-based feedback information; consumer behavior; electronic commerce Website; feedback influence; mock Thai Website; positive feedback; risk perceptions; social network sites; trust perceptions; Consumer behavior; Educational institutions; Electronic commerce; Internet; Psychology; Security; Social network services; Social network sites; electronic commerce; feedback; group influence;
Conference_Titel :
Advances in Social Networks Analysis and Mining (ASONAM), 2012 IEEE/ACM International Conference on
Conference_Location :
Istanbul
Print_ISBN :
978-1-4673-2497-7
DOI :
10.1109/ASONAM.2012.205
