Exploring Imagery-driven Service Framework on Social Network Service

Service science aims to seek reciprocal value creation to increase the productivity, quality, and opportunities of innovation. How social network services (SNS) could aggregate the energy power to link the needs of customers and shape the designs for better service utilization is an important issue in social network research. In this paper, we concentrate on the imagery-driven innovation approach that highlights how the service imagery could influence the user behaviors and activities in the social network services. An imagery framework for social network services is proposed that explore the opportunities and encourage imagery-driven innovation on SNS. The SNS imagery framework also provides a blueprint to establish service roadmap for future social network services. Qualitative analyses on multiple cases are studied to support the SNS imagery framework.