Title :
The application of mass customization in the automobile manufacturing industry
Author_Institution :
Fac. of Mech. Eng. & Mech., Ningbo Univ., Ningbo, China
Abstract :
Mass customization of automobiles is a production mode that meets the demand of customer-orientation. Methods for automobile companies to realize product modularization and interchangeability are introduced with the examples of Western model automobile companies; Collaborative design process and strategy of automobile mass customization are analyzed based on different objects and different phases.
Keywords :
automobile industry; automobile manufacture; mass production; product customisation; Western model; automobile companies; automobile manufacturing industry; automobile mass customization; collaborative design process; customer-orientation; product interchangeability; product modularization; Automobiles; Collaboration; Companies; Industries; Mass customization; Production facilities; automotive industry; cooperative designing; mass customization; modularization designing;
Conference_Titel :
Consumer Electronics, Communications and Networks (CECNet), 2011 International Conference on
Conference_Location :
XianNing
Print_ISBN :
978-1-61284-458-9
DOI :
10.1109/CECNET.2011.5768668
