Research of Agile Manufacturing Strategy Based on the Competitive Strategic Situation Cognition

This paper studies agile manufacturing based on the market orientation of manufacturing strategy. The paper proposes the decisions of agile manufacturing strategy of companies are based on the managerial cognition of the competitive strategic situation. The respective and interaction effects of the two key factors, the trend and the existing competitive priority, on agile manufacturing strategic decisions are analyzed using the research data collected in the fourth series of International Manufacturing Strategy Survey 2005. In this empirical study, the cognition of existing competitive priority is the key factor to affect agile manufacturing.