DocumentCode
3158752
Title
Evolution of the channel model of dell and consumer behavior
Author
Chen, Zhiyong ; Lu, Yilin
Author_Institution
Bus. Sch., Renmin Univ. of China, Beijing, China
fYear
2011
fDate
8-10 Aug. 2011
Firstpage
5561
Lastpage
5563
Abstract
Analyze the evolution of Dell´s sales model to explore the logic behind the change of channel.
Keywords
consumer behaviour; sales management; Dell sales model; channel model evolution; consumer behavior; Blogs; Business; Computational modeling; Computers; Consumer behavior; Electronic mail; Marketing and sales; Consumer behavior; Dell; Sales channels;
fLanguage
English
Publisher
ieee
Conference_Titel
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location
Deng Leng
Print_ISBN
978-1-4577-0535-9
Type
conf
DOI
10.1109/AIMSEC.2011.6009797
Filename
6009797
Link To Document