DocumentCode
3159001
Title
The research on sustainable development of industrial clusters based on evolution of the brand community: A theoretical model
Author
Zheng, Jia
Author_Institution
Sch. of Manage., Hangzhou Dianzi Univ., Hangzhou, China
fYear
2011
fDate
8-10 Aug. 2011
Firstpage
5980
Lastpage
5983
Abstract
Based on the evolution of the brand community, this paper constructed a theoretical model of industrial clusters´ development and evolution in order to explore the pattern of fostering regional clusters brands and famous corporate brand, turn the traditional industrial cluster into a brand incubator and achieve positive self circulation and outer circulation.
Keywords
environmental economics; market research; sustainable development; brand community evolution; brand incubator; corporate brand; industrial clusters; regional clusters brands; sustainable development; Axles; Biological system modeling; Communities; Economics; Environmental factors; Industries; Sustainable development; brand community; industrial clusters; sustainable development;
fLanguage
English
Publisher
ieee
Conference_Titel
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location
Deng Leng
Print_ISBN
978-1-4577-0535-9
Type
conf
DOI
10.1109/AIMSEC.2011.6009811
Filename
6009811
Link To Document